Finding Journalists Is Really a Matching Problem
The goal is not to collect the largest possible list of email addresses. The goal is to find people whose reporting interests overlap with the story you can credibly offer.
Start With the Angle
Journalist research works better after you know the story. A company may fit multiple beats depending on the angle: technology, entrepreneurship, healthcare, local business, education, philanthropy or another specialty.
Look Beyond Outlet Prestige
The most valuable journalist is not always at the largest publication. Beat relevance, audience fit and genuine interest can matter more than logo recognition.
How TAIPR Approaches Discovery
TAIPR connects journalist discovery to the angle itself. That helps move the process from 'find reporters' to 'find reporters for this story.'
PUT IT INTO PRACTICE
Ready to stop reading about PR and actually do it?
Start with your story angle and let TAIPR help narrow the journalist list by relevance.
Tell TAIPR about your organization. We’ll help you uncover the story, find relevant journalists and build individualized pitches for your review.
Build a targeted pitch