The Cost of PR Depends on the Model
Public relations can range from fully DIY outreach to freelancers, project work, boutique agencies and large integrated firms. Pricing varies based on scope, seniority, market, services and intensity.
What Are You Paying For?
Agency fees can cover strategy, account management, writing, research, media relations, monitoring, crisis counsel, events and other communications work. Comparing software to an agency is therefore not an apples-to-apples comparison.
Why AI Changes the Economics
Many repetitive parts of PR – research, first-pass angle development, matching and drafting – can be accelerated with software. That can make earned-media outreach accessible to organizations that would not otherwise retain an agency.
TAIPR's Approach
TAIPR is designed as a lower-cost tool for organizations that want to pursue earned media with technology assisting the workflow while the user remains in control.
PUT IT INTO PRACTICE
Ready to stop reading about PR and actually do it?
Explore a practical way to develop and pitch a story without starting with an agency retainer.
Tell TAIPR about your organization. We’ll help you uncover the story, find relevant journalists and build individualized pitches for your review.
Start with your story