What Is Earned Media?

Usually, four things need to connect: a credible organization, an interesting story, the right journalist and the right timing. Miss one and the pitch can fail. PR is the process of bringing those pieces together.

Not 'What do we want to announce?' but 'Why would someone who doesn't work here care?' That's why TAIPR starts with story angles rather than simply generating promotional copy.

Journalists specialize. A venture-capital reporter, nonprofit journalist, healthcare writer and television producer have different needs. TAIPR accelerates the work of matching the story to the person.

A media pitch is an invitation: here's something happening, here's why it matters, here's why I thought of you, and here's what I can offer. The best pitches respect the journalist's time.

Because that isn't the PR we want to build. AI makes it easy to generate thousands of emails. We believe AI should make PR more relevant, not more annoying. TAIPR focuses on smaller groups of journalists closely aligned with the story.

A human being decides. A journalist may respond, ask for more information, save the story, decline or not respond. Earned media is earned precisely because editorial decisions remain outside your control.

Historically, getting to the point of pitching could take days. TAIPR connects onboarding, angle discovery, targeting, creation, review and sending. The goal is onboarding-to-pitch in under 10 minutes – not coverage in 10 minutes.

Absolutely. You can research journalists, read their work, brainstorm angles, find contact information, write pitches and track outreach manually. TAIPR exists because you shouldn't necessarily have to do all of that manually.