How to Get Featured in the Media
Being interesting is not the same as being newsworthy. To get featured, you need to translate what you know or what your organization is doing into something a journalist can use for a particular audience.
Choose a lane
Decide what you want to be known for. Journalists are more likely to remember a clear source -cybersecurity founder, nonprofit housing expert, restaurant operator tracking food costs - than a person who can supposedly comment on everything.
Build timely angles
Tie expertise to current developments, seasonal moments, new data or emerging behavior. Explain what changed and what your perspective adds.
Offer utility
Journalists need reporting value: an informed source, an unexpected data point, a strong case study, access, visuals or a clear explanation of a complicated issue.
Be responsive
When a journalist is on deadline, speed matters. Have a concise bio, high-resolution image, contact details and availability ready.
Use TAIPR as the workflow
TAIPR helps users identify potential angles and relevant journalists, then draft outreach around the fit. Users review and edit before sending, preserving the judgment that good media relations requires.
THE QUESTIONS
Frequently asked questions
Is getting featured the same as buying an ad?
No. Editorial coverage is independently decided by the publication. Sponsored content and advertising are paid media.
Can I guarantee a feature?
No legitimate earned-media process can guarantee independent editorial coverage.
Should I pitch national media first?
Not automatically. Start with the outlets and journalists whose audiences and beats match the story.
PUT IT INTO PRACTICE
Ready to stop reading about PR and actually do it?
Build a media-worthy angle, find the people who cover it and pitch with precision using TAIPR.
Tell TAIPR about your organization. We’ll help you uncover the story, find relevant journalists and build individualized pitches for your review.
Start with your story