Mission Deserves Visibility
Nonprofits often have powerful stories, experts, data and real-world impact, yet communications budgets are limited. TAIPR is designed to make the mechanics of earned media more accessible to organizations focused on mission.
Turn Mission Into a Story
A mission statement is important, but it is not automatically a media angle. Journalists may respond to human impact, new research, a timely issue, a compelling leader, an underreported problem or a surprising solution.
Make Expertise Useful to Journalists
Nonprofit leaders can be valuable sources when their expertise intersects with the news. TAIPR can help surface those intersections and frame them as targeted opportunities rather than broad promotional announcements.
Targeting Matters
The right journalist may cover philanthropy, education, health, public policy, religion, a local community or a specialized beat. TAIPR focuses on matching the angle to the journalist.
PUT IT INTO PRACTICE
Ready to stop reading about PR and actually do it?
Give your mission a specific angle and reach journalists who cover the issue.
Tell TAIPR about your organization. We’ll help you uncover the story, find relevant journalists and build individualized pitches for your review.
Start with your story