How to Pitch a Journalist
A strong media pitch is not a press release pasted into an email. It is a concise argument for why a story matters to a particular journalist and their audience.
Start With the Story, Not Your Company
Ask why someone outside your organization would care right now. A strong angle connects your organization to a broader issue, trend, development, person or audience need.
Choose the Right Journalist
Read the journalist’s beat and recent work. Relevance matters more than list size. Sending a strong story to someone who does not cover the subject is still a bad pitch.
Write the Pitch
Explain what is happening, why it matters, why you are contacting this journalist and what you can offer: an interview, data, expert commentary, access or another concrete next step.
Personalize Without Pretending
Personalization should be based on genuine relevance, not manufactured familiarity. TAIPR is designed to connect the specific angle with the specific journalist and create a pitch for that match.
If you want to run this process yourself with guided tools, compare the PR agency alternative before deciding how to support your outreach.
PUT IT INTO PRACTICE
Ready to stop reading about PR and actually do it?
Put the process into practice: choose a story, find relevant journalists and review each pitch before sending.
Tell TAIPR about your organization. We’ll help you uncover the story, find relevant journalists and build individualized pitches for your review.
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