Media Coverage Starts Before the Email
The quality of a pitch depends on the work before it: understanding the organization, identifying a real angle and choosing a journalist for whom that angle is relevant.
Step 1: Find a Newsworthy Angle
Look for timeliness, novelty, impact, conflict, data, expertise, human interest or a connection to a larger trend. Your organization is the source of the story, not always the story itself.
Step 2: Match the Story to the Journalist
Research who covers the subject and whether your angle fits their audience. Smaller, more relevant lists are often more useful than indiscriminate outreach.
Step 3: Make a Clear Pitch
Be concise. Explain why it matters and offer a specific next step. Respect that journalists decide independently whether to engage.
Step 4: Keep Learning
No response is not proof that PR cannot work. Timing, fit and news cycles matter. Refine the angle, improve targeting and continue building a repeatable process.
PUT IT INTO PRACTICE
Ready to stop reading about PR and actually do it?
Move from a promising idea to relevant journalists and thoughtful outreach.
Tell TAIPR about your organization. We’ll help you uncover the story, find relevant journalists and build individualized pitches for your review.
Start with your story